How to make your Meta data immortal or how to never lose pixels, datasets or FB pages again (and avoid bans)

There is always heaten discussion between marketers and media buyers about most effective approaches for squeezing most of your advertising efforts. Or what is the best Facebook ads setup. How to avoid bans and restrictions. Usually, there almost anyone can have solid point. 

But one thing seems to have common agreement- what is the true gold, the most valuable asset in the terms of you advertising efforts? Data. That’s the answer you will get most of the time. 

Yes, the data about your target audience, most converting approaches, customer behaviour. And if you face advertising restriction or a ban if you may, losing data is usually the most painful part of the restriction itself.

We don’t have to explain further, it’s obvious. As you truly know, the data in the “Meta-space” translates mostly to pixels, datasets and Fb pages too.

Those assets hold keys to the gate of success, what works best and what was not so effective regarding your efforts. The importance is amplified by the amount of data you gathered- there is obvious formula behind it: more data you historically gathered, be it your datasets or your audience via FB pages, then more effective your ads shall be.

You can imagine horrific impact for your business (and you maybe experienced those) when things “go south” (i.e. Facebook bans your ad account) and you suddenly lose access to your datasets, pixel, FB pages data.

Basically, when Facebook bans your ad account, it locks you out of your data. 

The way back seemed impossible for ages, but since we believe in prosperity, we will show you the way. Yes, we know how to avoid the situation of losing your Facebook data caused by Facebook ban and we are goind tell you how. Best part? You can repeat this as many times as you wish, so with a little drama we can say you can make your Facebook data/pixel immortal. But first, lets look at what you probably tried and what did not work when Facebook banned your advertising account and caused you a nightmare. It is important for you to not skip the part below, since you need to see things in bigger picture.

Setup which is destined for meta restriction

First of all you are always linking personal account to Facebook advertising account (which is truly basic stuff). It doesn’t matter how those accounts come to an existence- whether you farmed those, created or purchased, whatever…you still need linking of personal account to the advertising one to operate your ads at all. So you do setup and then you do your efforts. 

Business is doing good and then Facebook bans your personal account which you used for operating your advertising efforts. What is the most common thing is the unoriginal idea (but many people think they invented big thing)- you use people around you (girlfriend, grandma) and via their personal accounts you think you are set.

Or maybe you buy personal accounts (usually with no cookies, history, proxies)- been there?

You pair mentioned personal account with lets say new bought BM and you start running ads, setting up datasets/pixels and making the coolest Fb page. And suddenly, bought personal account or BM gets banned. You are back at the start.

We sure don’t have to remind that when you lose single (one and only) personal account attached to your BM, you are out of game. And the you start counting loses: 

Datasets with golden data, lost.

Polished FB page with target audience, lost.

Scalability, cashflow, time-  lost.

And you can do nothing about it (deja vu for n-th time?)

What we are trying to point here, that process above was obviously tested as unsuccessful, unstable, unreliable- by thousands of marketers there and sadly, probably by you too.

The key is not what, but how- in other words, the true thing that matters is the SETUP of the pieces, the recipe, the modus operandi if you may…

Setup which makes you ban-proof and your golden data immortal

You familiar with “Divide and conquer” quote? 

Or we got a better one: “Don’t put all your eggs in one basket”.

Yes this is a hint- our setup which makes your Meta ads restriction-free and brings you the beautiful opportunity to never lose your data again, was formed not only on years of experience but also on taking into account the methodology of risk diversification.

You need to diverse the risk into more complex way and this way served us (and our clients) practically forever. 

What you will need (ingredients):

3 personal accounts

2 Business Managers

Key important: These accounts need to be operated on one type of recognition browser. We are using AdsPower (see screen below):

The key importance of this AdsPower browser lies in its specific functionality: from user experience it works as regular web browser, but the main difference is that AdsPower has attached extra security, special proxies and unique browsing profile character. Why is this important? With AdsPower you get an ability to appear as very specific entity towards FB and by mix with correct proxies, security measures it brings you opportunity to bypass many FB restrictions, verifications, you avoid FB suspicion and most important- it keeps you personal browsing activity and profile in separation.

Our setup works with these 3 personal accounts and each of those has its role (as you can see on labels): BACKUP ADMIN, MAIN ADMIN, MEDIA BUYER. Keep in mind one necessity: for each role, one separate personal account. What are the actions which will those 3 personal accounts cover?

1. MEDIA BUYER:

Is strictly used only for running ads under particular BM, nothing extra (you will use this account just for running your campaings). Again: the media buyer role is will be used only for running ads. If for some reason media buyer account will be banned: 

a.) you go for ID verification or manual review of this personal account

b.) or simply you will switch this restricted personal account with new personal account to wear the MEDIA BUYER role (so you will still have three personal accounts in the pot, with only change of personal account behind MEDIA buyer role).

This MEDIA BUYER role never owns or owned assets like datasets, pixels, FB page so you will never lose access to these assets.

2. MAIN ADMIN

Main admin personal account is used ONLY for FB page, datasets/pixels creation. You will not use this account for running and managing ads so you have this account 100% free from ban, thus your assets (FB page, datasets/pixels) are practically 100% safe, which brings zero chance of losing your data.

3. BACKUP ADMIN

You don’t use this account on regular, you only use it when MEDIA BUYER is restricted and you are waiting for its ID verification or manual review- and in this case you use BACKUP ADMIN for temporary ads management. During this case you are still not using MAIN ADMIN so your assets (data) are totally safe.

Follow extra tips below if you are about build this setup on your own:

purchase personal accounts with all cookies history (you will use those in AdsPower later on to mimic your old device)

purchase personal accounts with ID photo (can be used later for possible FB verification)

avoid purchasing new BMs, buy BMs with some "age" or verified ones

in the process use two BMs to share access between them- so in case one becomes restricted you can still use the other one

Need further help? We can assist you in all aspects in given setup from start up to scaling your business without any restrictions. Don't hesitate to contact us below or book a call with us.